It's not about the jewelry...

She doesn’t just want jewelry- she wants the feeling that it gives her.

She wants to feel valued and valuable.

She wants to feel impressive and powerful.

She wants to feel beautiful and luxurious.

It’s not about the jewelry.

She wants to feel it whether she is at home or out.

She wants to feel it when she goes into any situation where she needs to be on her a-game.

She wants to feel it when she gets dressed in the morning and when she gets undressed in the evening.

It’s not about the jewelry and she might not even know it yet.